POSITANO LIFESTYLE BOUTIQUE
Somewhere between raising kids and chasing
deadlines… you forgot how incredible you are. We didn’t.
Inspired by La Dolce Vita - the art of savouring life’s simple pleasures - Positano is a resort-chic lifestyle brand that creates a timeless range of resort and swimwear for ladies who aren't 22 anymore but still deserve to look and feel fabulous.
Live Fabulously
At Positano, we design exclusive swimwear for women who aren’t 22 anymore — and honestly, don’t want to be.
Our pieces are made for real bodies and real lives, with supportive designs that help you feel confident, comfortable, and completely *seen* — whether you’re poolside, beachside, or sipping a cocktail.
It’s not about changing who you are…
it’s about feeling more like *yourself* than you have in years.

Exclusive Toweling Robe
The Positano Toweling Beach Robe has been designed for post-swim ease and elevated beachside lounging. Featuring exclusive prints, this chic cover-up is perfect for staying warm after a cold-water swim, aqua class, or a day by the ocean.
FEATURES
- Front zip for easy wear & temperature control
- Fabric-lined hood for extra coziness
- Secure zip pocket to keep your valuables safe
What our customers are saying...
Spoil that Special Someone

Pop into our Noordhoek Store!
Come visit us at our retail space at The Noordhoek Farm Village in Noordhoek, Cape Town! Explore the complete Positano collection, along with carefully curated selections from complementary clothing and accessory brands.
More about our store and other suppliers.
Positano Stories

The Woman Behind Positano
Every stitch in Positano swimwear is woven with pieces of my own story - a journey of resilience, reinvention, and joy.

Positano Lifestyle Boutique x The Curvy Butterfly: A Perfect Partnership for Confidence & Style
We are thrilled to announce our newest collaboration with the inspiring content creator, Marelize, better known as The Curvy Butterfly! Both Positano and The Curvy Butterfly believe that style should be effortless, versatile, and a reflection of self-love. Marelize is a passionate advocate for body positivity, self-expression, and stylish, size-inclusive fashion. Through her platform, she empowers women to embrace their curves, own their confidence, and dress in a way that reflects their individuality.