Why Style - as I approach 50 - Is About Freedom

I’ve never really been one for chasing trends. Even when I was younger, I leaned toward pieces that felt a little more classic - things I knew I’d love wearing again and again.

But if I’m honest, back then it was also all about quantity. Working in corporate for over 20 years, I always had to "look the part". I thought variety was more important than style. But over time, I realised that constant chasing left me with a cupboard full of things I didn’t truly love - and very few that made me feel good. 

As I’ve grown older, that’s changed completely. I’d rather own fewer things that feel incredible every time I wear them. I want pieces that last, that flatter, and that bring me joy. I appreciate the things that make me feel good - that move with me through seasons and stages of life. Quality over quantity. Less about fashion, more about freedom.

That belief is woven into Positano, too. I don’t just want to make swimwear or resortwear. I want to create pieces you’ll reach for every summer because they still feel right - timeless, confident, and YOU.

What Timeless Style Means to Me

For me, timeless style looks like this:

• Choosing quality over quantity.

• Pieces that can do double duty — from the beach to sundowners.

• Wearing what reflects me, not what’s “in” this season.

• And most of all, feeling joy when I slip something on.

And here’s something I’ve learnt over the years: style is also about buying clothes that fit your body, not being a slave to the size on the label.

I once attended a talk where the speaker said, “If the size bothers you, cut the label out.” That stuck with me. Because a number stitched into the back of a garment doesn’t define you - how it makes you feel when you wear it does. From that day, I shop for fit, regardless of the size, because I know a well-fitted piece looks classier and age-appropriate.

Since launching Positano, I’ve spent a great deal of time with women in my Noordhoek Boutique, and I've noticed how often they hold themselves back because of that little number. My wish is that every woman could let it go. Wear what makes you feel beautiful, supported, and confident - regardless of the size.

A Little Closet Tip I Use

If you’re standing in front of your wardrobe feeling overwhelmed, this is something that always helps me:

1. Take everything out and put it on your bed. If that's too overwhelming, break it up into sections, ie, knitwear, dresses, etc

2. For each piece, ask yourself:

• • Is this still in good condition?
  • Do I feel good when I wear this?
  • Can I style it in more than one way?
  • Will I still love it a year from now?

Keep only the “yes” pieces. Donate or sell the rest. I find the Yaga App very easy and safe to use for selling items of good quality.

Every time I do this, I feel lighter - and suddenly I actually want to wear what’s in my cupboard. 

🌺 How Positano Fits In

This is why I design Positano the way I do. The cuts are classic, the fabrics are made to last, and the styles are versatile. These aren’t pieces you’ll wear once and forget. They’re pieces you’ll love for years, because they’ll always feel like you.

Because when style is timeless, it never goes out of date. And neither do you.

💕 For You, Too

If you’ve ever looked at a wardrobe full of clothes and thought, I’ve got nothing to wear, you’re not alone. It’s not that you don’t have enough — it’s that what you have doesn’t reflect you.

So here’s to letting go of numbers, cutting out labels (literally, if you have to!), and choosing pieces that make you feel alive every time you wear them.

Because timeless doesn’t just fill your closet — it fills you with confidence.